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Managing visible Intercom data fields
From the Jira home screen, click Projects (1) in the main navigation menu and select the project that you would like to configure (2). After the project page is loaded, choose Project settings (3) in the left-hand menu, then scroll down to find and click on Apps -> Intercom integration. This loads the Intercom integration settings page.
Click the Conversation panel (1) tab. Locate the section called Visible fields (2), where you can configure what data is shown on conversation cards for different Intercom entities.
To configure fields, select the Intercom entity that you would like to configure (1). After that, you can rearrange the fields (2) in any order you like using drag-and-drop.
To make a field visible, select it from the dropdown (3) and click Add Field. If you wish to hide a field, you can remove it by clicking the trash bin icon (4).